What Should You Know About Your Graphic Designer?

The color printing a company has done is often the first thing a person will see in connection to that company. This is the very point of most advertising. You’re trying to target people who either don’t know who you are or haven’t had any interest before in shopping at your store.

This means your advertising is going to be a very important part of your marketing push, and the backbone of any good advertising is the design. Many companies choose to hire outside graphic designers in order to get their work accomplished, and if this is what your company plans on trying, there are certain details you should be aware of, and questions you should be sure to ask before hiring anyone.

One of the most important questions is whether or not they’ve designed something like what you’re looking to have done. If a brochure is your color printing of choice, ask them directly what experience they have with brochures. Hopefully they’ll actually have samples already made up of those very brochures they’ve worked on to show you, but if they don’t, be sure to confirm their experience with the style you want.

Now, I’m not saying to never hire someone who hasn’t done exactly what you’re looking for. After all, they might’ve worked on a number of other styles that are close enough to brochures that they’ll do a perfectly fine job, but then, maybe they’ve only handled simple designs like posters and don’t know how to approach the more complicated styling of brochures.

Only you’ll be able to decide whether or not you think they’re right for you, just be sure that you’re aware that different ads need distinctly different skills to make.